If they cannot find you, they will find someone else
More leads. More sales.
From web design, SEO and AI search.
When a buyer types their problem into Google, or asks ChatGPT who to call, the businesses named in that answer win the work. We get you named, and keep you there.
We built one of the UK’s most AI-cited brands ourselves before we offered it as a service.
Why Wolfstone
The top 2 reasons to get in touch with Wolfstone Digital.
The best case study in SEO
The Investors Centre is ours. Built from a standing start to 20,000+ organic visits a month and 4,000+ AI answers naming it, in a heavily regulated niche, without ever spending a penny on ads.
Read the case study 02The best offer in SEO
ChatGPT recommends your business within 90 days, or we work for free. Measured against a baseline you approve in week one, and nobody else in this market offers it.
See the GEO GuaranteeBy the numbers
Results that speak for themselves.
900+
New clients for one campaign
20,000+
Monthly organic visitors to our own brand
DR 66
Our own brand's domain rating
#1
Most AI-cited independent source
5
AI platforms citing us
4.9
Average Google review
Testimonials
Do not take our word for it.
4.9 out of 5 across Google and named partner brands
Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.
900+ new clients through a single campaign angle that nobody else had identified. They find opportunities you did not know existed.
They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what moves the needle commercially.
Within months our brand was being cited by AI platforms we had not even considered. Their understanding of AI search is genuinely ahead of anyone else.
The free consultation made everything make sense even for a 58-year-old technophobe. No sales pressure, just constructive ideas for immediate use.
An extremely detailed initial audit has shone a light on areas of digital marketing we did not know existed.
Started with a complimentary audit and consultation, which gave a clear picture of where we stood, then mapped out a detailed six-month strategy.
Shaun and the team have been fantastic: professional, responsive, and clearly very knowledgeable in what they do.
I had no idea my brand was not showing up where my customers were looking. Clear, practical advice from people who know their stuff.
I obtained a free audit and cannot recommend more. The guys are great at what they do.
A great understanding of individual businesses, with tailored services based on their recommendations. A brilliant team to deal with.
They carried out an SEO and AI visibility audit and the detail was impressive. They identified issues we were not aware of.
Used these guys to review a few client sites. Very helpful feedback that expanded the clients exposure to lots of lead sources.
Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.
900+ new clients through a single campaign angle that nobody else had identified. They find opportunities you did not know existed.
They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what moves the needle commercially.
Within months our brand was being cited by AI platforms we had not even considered. Their understanding of AI search is genuinely ahead of anyone else.
The free consultation made everything make sense even for a 58-year-old technophobe. No sales pressure, just constructive ideas for immediate use.
An extremely detailed initial audit has shone a light on areas of digital marketing we did not know existed.
Started with a complimentary audit and consultation, which gave a clear picture of where we stood, then mapped out a detailed six-month strategy.
Shaun and the team have been fantastic: professional, responsive, and clearly very knowledgeable in what they do.
I had no idea my brand was not showing up where my customers were looking. Clear, practical advice from people who know their stuff.
I obtained a free audit and cannot recommend more. The guys are great at what they do.
A great understanding of individual businesses, with tailored services based on their recommendations. A brilliant team to deal with.
They carried out an SEO and AI visibility audit and the detail was impressive. They identified issues we were not aware of.
Used these guys to review a few client sites. Very helpful feedback that expanded the clients exposure to lots of lead sources.
What we do
Six specialisms. One growth engine.
Six things, delivered by one in-house team. The same five people do the work, so nothing is outsourced, white-labelled, or handed to an account manager who has never opened your analytics.
Most clients start with one and add the others as the numbers move. We will tell you which one to start with on the first call.
Why search & AI
The highest-intent channel there is.
Search and AI are where buyers go the moment they have a problem to solve. At any one time only about 5% of your market is actually in-market - the well-known 95-5 rule.
These channels put you in front of exactly that 5% - and the ones about to be. So instead of interrupting the 95% who aren't interested, your sales team spends its time on people who are ready to buy, or nearly. No wasted effort on cold lists.
In-market figure: the 95-5 rule (Ehrenberg-Bass Institute / LinkedIn B2B Institute). Readiness bands shown are illustrative.
- In-market now - 5%
- Researching - 10%
- Problem-aware - 15%
- Not yet - 70%
The problem
AI search is here. Most brands are invisible to it.
Traditional SEO is losing its edge
AI Overviews now appear on a majority of commercial searches. The organic clicks brands have relied on for years are being answered before anyone reaches a website.
Paid media is a race to the bottom
Costs per click keep climbing and attribution keeps getting murkier. You are paying more to reach fewer people, and AI is about to make that worse.
Most agencies are guessing
Very few have built anything an AI assistant actually cites. We have, in one of the most competitive niches online, with our own money.
AI search plays by different rules
Assistants do not crawl like Google and do not rank like Google. The playbook is genuinely different, and almost nobody has worked it out yet.
The window is closing
The brands that establish themselves as the answer now will be the default recommendation for years. That position is being taken while you read this.
Our approach
From invisible to in-demand.
It starts with a full SEO audit: every SEO metric, every site metric and your AI visibility across the major assistants, recorded as a baseline you approve, so everything that follows is measured against a number rather than a feeling. Then the work runs in this order.
- 1
Fix what is holding the site back.
A full technical audit and the remediation that follows it: indexation, speed on the pages that make money, crawl paths, and the faults that quietly cap everything above them. There is no sense driving demand at a site a search engine struggles to read.
- 2
Make the business verifiable.
Digital PR, citations and the entity signals that let Google and an AI assistant confirm who you are, what you sell, and whether anyone independent vouches for you. This is the step almost nobody does, and it is most of the difference between the brands that get recommended and the ones that do not.
- 3
Earn links that actually count.
Placements on pages genuinely about what you do, chosen one at a time rather than bought by the dozen. Off-page work is the majority of the game in any market worth competing in.
- 4
Publish what beats the pages already ranking.
We read the pages winning the searches you want, work out why they win, then build something a search engine has a reason to prefer. No filler, and nothing published to a calendar for the sake of it.
- 5
Measure, adjust, repeat.
Monthly against the week-one baseline: what moved, what did not, and what changes next. You see the trajectory early rather than at the end of a contract.
None of it stops at your website. Both search engines and AI assistants decide who to recommend using sources you do not own: profiles, directories, reviews, mentions and third-party write-ups. We work on those in parallel, because that is where a good part of the decision is actually made.
Is working with Wolfstone for you?
There are businesses we are the wrong call for. Both sides are below. If the left one sounds like you, save yourself the phone call.
5 reasons not to contact us
- You have too much traffic to your site already
- The owner of your company has asked you to decrease turnover
- You don't see the value in digital marketing
- You're already the brand every customer - and every AI - recommends
- Your sales team doesn't need warm, high-intent leads
5 reasons to contact us
- You want to be found and contacted by buyers searching for your product or service NOW!
- You are a Suffolk or Ipswich business and you would rather your agency was twenty minutes away than in Shoreditch. That is SEO in Suffolk and Bury St Edmunds.
- You want a new or improved route to market for your business
- Competitors are outranking you in Google and AI answers
- Your brand's digital footprint doesn't match the strength of your brand
Free tools
Try before you buy.
Four tools we built for our own work, then opened up. Each one sends you the full report.
Free tool Check your AI visibility One live check against ChatGPT, Gemini and Claude. See the answers they give when someone asks for a business like yours. 
Free tool Value a backlink Paste any URL and get an authority and spam-risk read, plus an estimated link value, before you pay for it. 
Free tool Test AI crawlability Find out whether AI crawlers can read your pages, or hit an empty shell. Checks structure, headings and schema. 
Free tool Monitor your backlinks A five-point audit returning one PASS, WARN or FAIL verdict: presence, dofollow, indexability, Google index and dilution. Guides
Go deeper on AI search and link building.
Web design How much does a website cost in the UK? 
Web design What is SEO web design? 
Client guides How to Add a Manager to Google Business Profile: A Step-by-Step Guide 
Client guides How to Give Access to Google Analytics (GA4): A Step-by-Step Guide 
Client guides How to Give Access to Google Search Console: A Step-by-Step Guide 
SEO Fundamentals How to Do SEO Yourself: The Honest Beginner's Playbook Frequently asked questions
What is generative engine optimisation (GEO)?
GEO is the practice of optimising content and building authority so that AI platforms, ChatGPT, Gemini, Perplexity, Copilot and Claude, cite and recommend your brand. It is a distinct discipline from traditional SEO, requiring different content structures, entity authority signals, and crawl optimisation strategies.
What does a Wolfstone engagement cost?
Premium partnerships start at 20,000 pounds a month: dedicated strategy, priority execution, and category exclusivity. Enterprise engagements covering SEO, GEO, PR and content range from 10,000 to 20,000 pounds a month. Single-channel retainers start from 5,000 pounds a month. Every engagement is bespoke; we do not sell packages.
What is LLM brand exposure?
LLM brand exposure is our methodology for getting brands cited, recommended and referenced by large language models. We developed it by building and operating our own finance brand in the FCA-regulated space, now the most AI-cited independent source amongst its competitors across every major LLM, and now apply it to client brands.
How do I check if AI is citing my brand?
Use our free AI visibility checker: enter your brand name and get an analysis across ChatGPT, Gemini, Perplexity, Copilot and Claude. For ongoing monitoring, we track citations weekly as part of our retainer service.
Where is Wolfstone Digital based?
Great Whelnetham, four miles outside Bury St Edmunds. We work with clients across the UK and internationally, and in person with businesses across the county. If you are local, our <a href="/locations/suffolk/" class="lnk">SEO in Suffolk and Bury St Edmunds</a> and <a href="/locations/suffolk/ipswich/" class="lnk">Ipswich SEO</a> pages cover what that looks like.
What industries does Wolfstone Digital work with?
Our roots are in financial services. We founded our own finance brand and have worked alongside IG, Trading 212, Pepperstone, eToro and Spreadex. Our AI visibility methodology is sector-agnostic, and we now apply it to legal, ecommerce, professional services and leisure brands.
Free audit
Ready to outperform?
Tell us what you sell and who you sell it to. We will show you where you stand in Google, whether AI assistants name you, and what your competitors are doing that you are not.