Financial services

AI SEO and GEO for financial services.

We come from financial services. We founded and operate our own international finance brand in the FCA-regulated broker comparison space — now the most AI-cited independent source amongst our competitors. That experience is what makes our methodology different.

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The challenge of marketing in financial services

FCA regulations, advertising standards, and compliance review processes make financial services one of the hardest sectors to market in. Paid channels are expensive and increasingly restricted. Generic SEO agencies don't understand the constraints — and their strategies fail because of it.

Why generic providers fail in finance

Most agencies treat financial services like any other sector. They don't understand compliance, they don't understand the competitive dynamics between brokers, and they don't understand what FCA rules mean for content and link building. We do — because we operate in the space ourselves.

Our financial services experience

IG — One of the world's largest CFD and spread betting providers.
Pepperstone — Global forex and CFD broker with award-winning execution.
eToro — Multi-asset investment platform with 30M+ registered users.
Trading 212 — Commission-free investing platform popular across Europe.
Spreadex — UK-based financial spread betting and CFD trading provider.

Our own finance brand: competing at the top

We don't just advise financial brands — we compete alongside them. Our own finance brand demonstrates what our methodology delivers.

#1

Most AI-cited independent source

900+

Clients delivered

100x

Outperforming bigger budgets

5

AI platforms citing us

0

Paid placements

FAQ

Frequently asked questions

Can you work with FCA-regulated brands?
Yes. We have direct experience working with FCA-regulated brands including IG, Pepperstone, eToro, Trading 212, and Spreadex. We understand the compliance challenges and advertising restrictions.
Do you understand broker compliance?
We don't just understand it — we operate in it. We founded and run our own live comparison platform in the FCA-regulated broker space. That first-hand experience shapes everything we do.
What financial services brands have you worked with?
We've worked alongside IG, Pepperstone, eToro, Trading 212, and Spreadex — helping them build AI visibility and drive qualified leads through deep sector expertise.
How does AI visibility work for financial services?
Consumers and professional traders are increasingly asking ChatGPT and Gemini to compare brokers, recommend platforms, and evaluate financial products. If your brand isn't cited in those answers, you're losing market share.

Ready to grow your financial brand?

We've helped IG, Pepperstone, eToro, Trading 212, and Spreadex. Let's do the same for you.