AI-powered search is replacing the traditional search results page. When someone asks ChatGPT, Gemini, or Perplexity for a recommendation, they receive a single, curated answer. There is no page two. There are no ten blue links. Your brand is either cited or it is invisible.
The shift is accelerating faster than most businesses realise. Over 60% of Google searches now trigger AI Overviews. ChatGPT has surpassed 900 million weekly users. Perplexity is becoming the default research tool for an increasingly influential audience. The brands that appear in these AI-generated answers are capturing attention, trust, and traffic at the expense of everyone else.
Traditional SEO is no longer sufficient. Ranking on Google does not guarantee that AI platforms will cite your brand. LLMs use different crawlers, different content signals, and different authority metrics. Optimising for AI search requires a distinct discipline: generative engine optimisation (GEO).
This free tool gives you a starting point. Run your brand through the AI visibility checker and see exactly how ChatGPT, Gemini, Perplexity, Copilot, and Claude treat your brand today. The results often surprise even experienced marketers.
