AI SEO & GEO — built by operators

We don't just advise on AI visibility.
We dominate it.

SEO, GEO and AI search visibility for enterprise brands

Based in Suffolk. Working with enterprise brands UK-wide and internationally. We come from financial services — one of the most regulated, competitive sectors online. We founded and operate our own international finance brand, now the most AI-cited independent source amongst our competitors across ChatGPT, Gemini, Perplexity, Copilot, and Claude. As a specialist SEO agency with deep expertise in generative engine optimisation, we deploy the same methodology for select partners.

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ChatGPT
Operator-led
We founded and operate our own brand in regulated financial services — then applied the playbook to clients.
Proprietary GEO methodology
A methodology for AI visibility built through real-world experience in one of the hardest markets online.
Full-stack execution
SEO, GEO, PR, backlinks, content, and AI visibility — one integrated engine. No patchwork of freelancers.
Category exclusivity
We limit our client base and offer category exclusivity. If we work with you, we don't work with your competitors.
Our track record

We built it ourselves. That's why it works.

We didn't start as an agency — we started by founding and operating a finance brand in the FCA-regulated broker comparison space. That hands-on experience in one of the hardest markets online is what our methodology is built on.

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Built from scratch

A live, revenue-generating international finance brand we founded and operate in a regulated market. That real-world experience shapes everything we do.

#1

Cited across every LLM

Our own finance brand is the most AI-cited independent source amongst our competitors — referenced by ChatGPT, Gemini, Perplexity, Copilot, and Claude. Authority earned through genuine expertise, not shortcuts.

Cross-platform authority

Thousands of referring domains and backlinks, built organically through editorial quality and depth of knowledge.

Operators, not advisors

We compete daily in the same regulated markets our clients operate in. No other agency can say that.

Brands we work alongside

We work alongside some of the biggest names in financial services — building AI visibility and driving qualified leads through deep understanding of the regulated finance sector.

IG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logoIG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logoIG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logoIG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logo
900+

New clients driven to a major trading platform through a single targeted campaign

5

Major financial brands we actively work with in the regulated finance sector

#1

Most AI-cited independent source amongst our competitors — earned through the methodology we now offer to clients

Testimonials

What partners say.

Dom & the team are a trusted partner for Spreadex. Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.

Spreadex
Spread betting & CFDs · Named client

Dom and the team completely changed how we think about digital acquisition. The results spoke for themselves — 900+ new clients through a single campaign angle that nobody else had identified. They don't just execute, they find opportunities you didn't know existed.

Head of Partnerships
Major UK Investment Platform

What sets Wolfstone apart is that they actually operate in our space. They understand the compliance challenges, the competitive landscape, and what actually moves the needle commercially. Working with them felt like an extension of our own marketing team.

Marketing Director
Leading Online Broker

We'd worked with three agencies before Wolfstone. The difference was immediate — they brought a methodology nobody else had. Within months, our brand was being cited by AI platforms we hadn't even considered. The wider team's understanding of AI search is genuinely ahead of anyone else in the market.

Head of Digital
Global Trading Platform

Further named testimonials available on request. Other attributions anonymised for partner confidentiality.

The problem — and why we're different

AI search is here. Most brands are invisible.

The 5 problems

01

Traditional SEO is losing its edge

AI Overviews now appear in 60%+ of Google searches. The organic clicks brands have relied on for years are evaporating.

02

Paid media is a race to the bottom

CPCs keep climbing. Attribution is getting murkier. You're paying more to reach fewer people — and AI is about to make it worse.

03

Your agency is guessing

Traditional SEO agencies are guessing. They haven't built anything that gets cited by LLMs. We have — and we're the most cited in our competitive set.

04

AI search plays by different rules

LLMs don't crawl like Google. They don't rank like Google. The entire playbook is different — and almost nobody has figured it out yet.

05

The window is closing

First movers in AI visibility will dominate their categories for years. The brands that move now will be the ones AI defaults to. Everyone else will be fighting for scraps.

Why Wolfstone

We know regulated markets

We come from FCA-regulated financial services — the hardest sector to market in. We understand compliance from the inside.

We own & operate in the space

We founded and operate our own international finance brand — the most AI-cited independent source amongst our competitors. We compete in the markets we serve.

The biggest brands validate us

IG, Pepperstone, eToro, Spreadex work with us because our methods outperform what their existing agencies deliver.

Proprietary methodology

Our proven methodology for building genuine AI visibility, built through real-world experience, not theory.

Commercially driven

We come from business backgrounds, not agency backgrounds. Everything is measured by revenue impact, not traffic dashboards.

Category exclusivity

We won't work with your direct competitors. When you partner with us, our methodology works for you — not against you.

FAQ

Frequently asked questions

What is generative engine optimisation (GEO)?
GEO is the practice of optimising content and building authority so that AI platforms — ChatGPT, Gemini, Perplexity, Copilot, Claude — cite and recommend your brand. It's a distinct discipline from traditional SEO, requiring different content structures, entity authority signals, and crawl optimisation strategies.
What does a Wolfstone engagement cost?
Premium partnerships start at £20,000+/month — dedicated strategy, priority execution, and category exclusivity. Enterprise engagements covering SEO, GEO, PR, and content range from £10,000–£20,000/month. Single-channel retainers start from £5,000/month. Every engagement is bespoke — we don't sell packages.
What is LLM brand exposure?
LLM brand exposure is our proprietary methodology for getting brands cited, recommended, and referenced by large language models. We developed it by building and operating our own finance brand in the FCA-regulated space — now the most AI-cited independent source amongst our competitors across every major LLM — and now apply it to client brands.
How do I check if AI is citing my brand?
Use our free AI visibility audit tool — enter your brand name and get an instant analysis across ChatGPT, Gemini, Perplexity, Copilot, and Claude. It takes ~15 seconds and requires no signup. For ongoing monitoring, we track citations weekly as part of our retainer service.
What industries does Wolfstone Digital work with?
Our roots are in financial services — we founded our own finance brand and have worked alongside IG, Trading 212, Pepperstone, eToro, and Spreadex. Our AI visibility methodology is sector-agnostic, and we're now applying it to legal, ecommerce, and leisure brands.

Ready to outperform?

Get in touch to discuss how we can scale your brand's digital visibility — across search, AI, and beyond.