GEO services

Generative engine optimisation.

Get your brand cited by ChatGPT, Gemini, Perplexity, Copilot, and Claude. We built and operate the most AI-cited independent finance brand amongst our competitors - and now deploy the same methodology for select partners.

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What is generative engine optimisation?

GEO is the practice of optimising content and building authority so that AI platforms cite and recommend your brand. It's a distinct discipline from SEO - different crawlers, different signals, different success metrics.

Factor Traditional SEO GEO
Primary goal Rank on search results pages Get cited in AI-generated answers
Optimises for Google, Bing ranking algorithms ChatGPT, Gemini, Perplexity, Copilot, Claude
Content format Keyword-targeted, long-form In-depth, well-sourced, structured for clarity and depth
Success metric Rankings, organic traffic, CTR Citation rate, recommendation frequency, AI share of voice
Timeline 3-6 months for rankings Weeks for citations, 3-6 months for authority
Link building Domain authority growth Entity authority + cross-platform signals

Why GEO matters in 2026

60%+

Google searches show AI Overviews

900M+

Weekly ChatGPT users

357%

YoY AI referral traffic growth

77%

Use ChatGPT as a search engine

The shift from search to AI recommendations is accelerating. Brands that invest in GEO now will dominate their categories for years. Those that wait will be fighting for scraps. And the visitors those recommendations send convert higher than any other channel - see the data on B2B AI referral traffic.

How we optimise for AI search engines

Our GEO methodology is built on real-world experience - not theory. We built the most AI-cited independent finance brand amongst our competitors, and now apply the same approach to LLM brand exposure for client brands.

Content structure optimisation

Restructuring existing content and creating new content optimised for AI extraction - clear, well-sourced, structured for depth.

Building brand authority for AI

Entity signals, structured data, cross-platform authority - the signals that make LLMs trust and cite your brand.

AI indexing efficiency

Crawl budget prioritisation for LLM crawlers. Ensuring AI platforms can access and understand your most valuable content.

Cross-platform strategy

Each LLM has different retrieval methods. We optimise for all 5 simultaneously - ChatGPT, Gemini, Perplexity, Copilot, Claude.

Within GEO

LLM brand exposure: cited by name

GEO gets your brand into AI answers. LLM brand exposure is the part of that work focused on getting you cited and recommended by name, consistently, across every major platform. It is the same methodology we proved on our own finance brand.

AI content structure

Restructuring content for AI extraction: clear, authoritative, well-sourced material that LLMs cite.

Recommendation authority

Entity signals, cross-platform authority and the trust markers that make AI platforms recommend your brand by name.

Cross-platform amplification

Each LLM discovers sources differently. We optimise for ChatGPT, Gemini, Perplexity, Copilot and Claude at once.

AI share of voice tracking

Weekly monitoring across every major LLM: citation frequency, context, competitive benchmarking and trend analysis.

Our GEO results

#1

Most AI-cited independent source

5

AI platforms citing us

100x

Outperforming bigger budgets

900+

Clients delivered

0

Paid placements

Industries

Industries we serve

Financial services

SEO, GEO, and AI visibility for FCA-regulated brands.

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Legal

SRA-compliant digital marketing for law firms.

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Ecommerce

AI-ready search for online retailers.

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Leisure

Digital visibility for hotels, restaurants, and leisure brands.

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FAQ

Frequently asked questions

What is generative engine optimisation?
GEO is the practice of structuring content and building authority so that AI platforms - ChatGPT, Gemini, Perplexity, Copilot, Claude - cite and recommend your brand in their generated answers. It requires different content structures, entity signals, and crawl strategies than traditional SEO.
How do I check if my brand is cited by AI?
Use our free AI visibility audit tool - enter your brand name and get an instant analysis across ChatGPT, Gemini, Perplexity, Copilot, and Claude. It takes ~15 seconds and requires no signup.
How long does GEO take to show results?
AI citation improvements can appear within weeks as LLM crawlers re-index optimised content. Full authority building and consistent citation across all platforms typically takes 3-6 months.
What is answer engine optimisation?
Answer engine optimisation (AEO) is an earlier term for what is now commonly called generative engine optimisation (GEO). Both refer to optimising content for AI-generated answers rather than traditional search results pages.
Is GEO different from SEO?
Yes. SEO optimises for Google's ranking algorithm. GEO optimises for LLM retrieval systems - different crawlers, different content signals, different success metrics. We do both.
What are generative engine optimisation services?
GEO services include content restructuring for AI citation, entity authority building, schema markup optimisation, cross-platform crawl analysis, and ongoing AI citation monitoring across all major LLMs.
What is LLM brand exposure?
LLM brand exposure is our methodology within GEO focused specifically on getting your brand cited and recommended by name across ChatGPT, Gemini, Perplexity, Copilot and Claude. We developed it operating our own finance brand, now the most AI-cited independent source amongst our competitors, and we track your AI share of voice weekly as part of every engagement.
Related services

Digital PR

Press and earned media: the third-party mentions LLMs weight highest when choosing who to cite.

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SEO audit

Includes a full GEO readiness assessment - how your brand appears in AI answers today.

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Content

AI-citable content - the raw material LLMs pull from when recommending brands.

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Get a free GEO audit

See how your brand performs across ChatGPT, Gemini and Claude. Free, instant results.

Check AI visibility Free AI audit