GEO agency
GEO agency: generative engine optimisation that gets you cited
Generative engine optimisation that gets your brand cited by ChatGPT and Gemini in 90 days, or we work for free.
Quick answer: four reasons to work with Wolfstone Digital for your GEO
- We have the best case study in SEO: our own brand, The Investors Centre.
- We have the best offer in SEO. See the offer below.
- We tell you candidly when we cannot help.
- We are about to disrupt this market in a very big way.
What is generative engine optimisation?
Generative engine optimisation, or GEO, is the work of getting a business named inside the answers that ChatGPT, Gemini, Perplexity and Google's AI produce. Where SEO aims at a position in a list, GEO aims at being the recommendation itself.
A model asked "who should I use for X" does not hand back ten blue links. It weighs what it has read and names one or two businesses. Everyone else is invisible. There is no page two to be on.
We have been doing this on our own brands since before the acronym existed.
What is the difference between SEO and GEO?
SEO is what you do on your own domain. GEO is what you do on your own domain plus the other sites a model reads before it summarises an answer about your category. That second half is the part you cannot control from inside your own website.
It is the cleanest way we have found to explain the distinction, and it has practical consequences. When a model builds an answer about the best accountants in East Anglia, it draws on directories, trade press, forums, review sites and competitors' blog posts, alongside whatever your own site says. Your website is one voice in that mix and rarely the loudest.
Which is why a GEO programme that only touches the client's own pages tends to stall. You can have flawless structure, fast pages and clean markup, and still not appear, because nothing anywhere else corroborates that you exist.
The work splits roughly in half: making your own site legible and quotable, then earning the mentions and citations elsewhere that a model treats as corroboration.
Where a GEO programme spends its effort
What makes Wolfstone one of the best GEO agencies in Suffolk and the UK?
The Investors Centre, our own finance brand, draws more than 20,000 organic visits a month and is named in over 4,000 AI answers across six engines, with nothing ever spent on advertising.
Those are August 2026 figures from Ahrefs. It is on track for £1.5 million turnover in 2026, three and a half years after launch, and that number is a projection rather than a filed figure.
- Organic visits a month
- 20,000+
- AI answers naming it
- 4,000+
- AI engines
- 6
- Ever spent on ads
- £0
We would rather show you than tell you, so here is an unedited recording of ChatGPT recommending us, made on 3 July 2026 with the prompt visible and no retakes. Anyone can say their clients get named by AI. Recording it happening to you is harder, because the result has to be there on the day you press record.
We are based in Bury St Edmunds and work across Suffolk, East Anglia and the rest of the UK. Most of our clients sit within about 50 to 100 miles, because we would rather meet you than manage you from a dashboard.
What does GEO stand for, and is it the same as AEO?
GEO stands for generative engine optimisation. Answer engine optimisation, or AEO, describes essentially the same discipline, and we treat them as one job rather than two products.
The terminology is still settling. Agencies say GEO, engineers tend to say LLM visibility, some people say AEO, and most business owners say "getting found on ChatGPT". They are all pointing at the same problem: whether a machine can find you, understand what you do, and repeat it back to somebody asking.
Be a little wary of anyone selling AEO and GEO as separate line items on the same invoice. If the underlying work is the same, and it is, then splitting it is a pricing decision rather than a methodological one.
- GEO
- AEO
- LLM visibility
- "Getting found on ChatGPT"
One job, not four products
Is GEO replacing SEO?
No. GEO sits on top of SEO and depends on it. A model still has to crawl your site, parse it and decide you are credible, and every one of those steps is ordinary search work.
The change is in where the answer gets delivered, not in what makes a business worth recommending. Authority, clear content and technical health mattered to Google and they matter to a language model, partly because models are reading pages that Google's index helped surface in the first place.
What has changed is the payoff curve. Ranking fourth on Google still gets you some traffic. Being the fourth-most-credible brand in a category, when the model only names two, gets you nothing at all.
On Google
Fourth place
Still gets you some traffic.
In an AI answer
Fourth most credible
The model names two. You get nothing at all.
How do we optimise for AI search engines?
Four things: housekeeping on your own site, pages built to answer the specific questions people ask, quick answers placed where models actually read, and citations earned on the other sites a model trusts.
-
Housekeeping, which is duller than it sounds
Pages cannot be too heavy. Navigation has to make sense to something that is not a person. Speed counts. The AI crawlers have to be allowed in, and that last one catches people out constantly. When we audited the websites of Suffolk's 100 largest companies in June 2026, 6.7% were blocking at least one major AI crawler and 5.6% were blocking GPTBot specifically. Almost none of them will have decided to do that.
-
Pages built for specific fan-out queries
When somebody asks a model a broad question, it silently breaks that into several narrower ones and answers each before assembling a reply. Those narrower questions are where citations get won. Building pages aimed at them, rather than one long page aimed at a keyword, is most of what separates a brand that gets quoted from one that does not.
-
Quick answers at the top, because that is where models look
In our testing the beginning and the end of a page carry disproportionate weight, and material buried in the middle tends to get lost. So each section on a page like this one opens with a complete answer in a sentence or two, and the supporting detail follows underneath. It is not a stylistic preference. It is the difference between being quoted and being skimmed past.
-
What we will not sell you
We do not believe schema markup is the lever it is currently being sold as, and our own data does not support it. We do not believe in llms.txt either. Both are popular right now because they are quick to implement and easy to put on an invoice. Neither of those is the same as being effective.
That said, structure does matter enormously, just not in the form of a markup checklist. In the same Suffolk audit, only 17% of those companies had meaningful structured data, 49% had generic markup their CMS generated automatically, and 27% had none at all. The 49% is the interesting number: they technically have schema, and it tells a model nothing it could not already work out.
How do we know GEO is working, and how is it tracked?
We agree around 20 buyer-intent prompts in your niche, take a baseline when you join, then track those exact prompts week by week. That produces a percentage AI visibility score, a share-of-voice figure, and a direct comparison against your competitors.
Our answer is a tool called Peec, plus a method. The prompts are chosen to be the ones a buyer would actually type, not the ones we would look good on. "Best accountants for property investors in East Anglia" counts. "Wolfstone Digital" does not, because being named when somebody searches your own name is not visibility, it is just existence.
The baseline is the point. Without one you have no way of telling whether a rise came from the work or from a model update, and we would rather show you a modest gain you can trust than a large one you cannot.
You get the same numbers we do, weekly, including the weeks where nothing moves.
- Buyer-intent prompts
- About 20
- Tracked
- Weekly
Does the prompt count?
- "Best accountants for property investors in East Anglia" Counts
- "Wolfstone Digital" Does not
How long does GEO take to show results?
We guarantee a ChatGPT recommendation within 90 days. Broader visibility across every engine builds over six to twelve months. It depends on citations accumulating on other people's sites, and that cannot be hurried.
The engines do not move at the same speed as each other. Worth knowing before you panic at month two. In our experience ChatGPT tends to respond first to fresh citations, while Google's AI surfaces are slower and lean harder on established authority.
That is also why we score the engines separately instead of averaging them. A brand sitting at 80 on one and 20 on another has a specific, fixable problem, and a mean of 50 would hide it completely.
- Day one The baseline, against the prompts we agreed.
- 90 days A ChatGPT recommendation, guaranteed.
- 6 to 12 months Broader visibility across every engine.
What happens if ChatGPT still does not recommend you?
We keep working and you stop paying. That is the GEO Guarantee: ChatGPT recommends your business within 90 days, or we work for free until it does.
There is a three-month minimum term, then it runs monthly. The minimum is not a lock-in. It takes about 90 days to see the full extent of what the work is doing, and a shorter term would mean taking your money for results you could not yet judge.
We also turn business away, fairly often. Wolfstone is a young company and the thing we cannot afford is a client who paid for a year and got nothing, so if we do not believe we can move your numbers we will say so on the first call. Whoever you talk to, ask them the five questions in our guide to choosing an SEO agency.
The terms, briefly
- Named by ChatGPT within 90 days, or we work for free until you are
- Three-month minimum, then monthly, not a lock-in
- If we cannot move your numbers, we say so on the first call
Frequently asked questions about GEO
Do you work with businesses in Suffolk?
Yes. We are based in Bury St Edmunds and most of our clients sit within about 50 to 100 miles, because we prefer to meet in person and shake hands on it. We are B2B for a reason. We also work with clients across the UK where the fit is right, and GEO itself is not geographically limited.
How do I check if my brand is cited by AI?
Run our free AI visibility checker. It queries ChatGPT, Gemini and Claude live rather than estimating, scores each separately, and needs no account. It will not tell you how to fix what it finds, which is the honest limit of a free tool.
What are generative engine optimisation services?
Technical work so models can crawl and parse your site, content built around the questions people actually ask, citation and digital PR work on the sites models read, and weekly measurement of which engines name you. Usually delivered as a monthly retainer alongside SEO rather than instead of it.
What is LLM brand exposure?
How often and how favourably a large language model mentions your brand when asked about your category. It covers being named, being described accurately, and being recommended, and those three are not the same thing. A model can know you exist and still not put you forward.
Does GEO work for local businesses?
It works well, because local queries carry so much detail. Someone asking for a plumber near Stowmarket who works on listed buildings has narrowed the field before the model answers. Fewer businesses qualify, so being one of them is worth more.
Next step
Find out whether AI assistants name your business
Run your site through the AI visibility checker, or talk it through with us. Either way you leave knowing where you stand.