SEO audit services that find what others miss
Most SEO audits give you a list of problems. Ours gives you a prioritised roadmap tied to commercial outcomes. We audit your technical health, content gaps, backlink profile, competitor positioning, and AI visibility — then show you exactly where the revenue opportunities are.
We built our audit methodology on our own international finance brand. DR 67, 16.2K+ backlinks, 1,621 AI citations. We know what a high-performing site looks like because we've built one.
Book a free auditThe short version
Wolfstone Digital delivers enterprise SEO audit services covering technical health, on-page optimisation, backlink quality, content gaps, competitor benchmarking, and AI search visibility. Every audit produces a prioritised, commercial roadmap — not a generic report. We audit what matters and show you where the revenue is.
What is an SEO audit and why does it matter?
An SEO audit is a comprehensive analysis of your website's search performance. It identifies technical issues, content weaknesses, backlink gaps, and missed opportunities that are costing you traffic and revenue.
In 2026, a proper audit goes further. It analyses your visibility across AI search platforms — ChatGPT, Gemini, Perplexity — not just Google. If your audit doesn't cover AI, it's already out of date.
What does an SEO audit actually check?
A thorough SEO audit examines six areas:
- Technical health — crawlability, indexation, site speed, Core Web Vitals, schema markup, mobile performance, and site architecture
- On-page optimisation — title tags, meta descriptions, heading structure, keyword targeting, internal linking, and content quality
- Backlink profile — domain authority, referring domains, anchor text distribution, toxic links, and competitor link gaps
- Content gaps — missing topics, thin pages, cannibalisation, and opportunities your competitors rank for that you don't
- Competitor benchmarking — how your site compares to the top 3-5 competitors on every metric that matters
- AI search visibility — whether your brand is cited by ChatGPT, Gemini, Perplexity, Copilot, and Claude
How does our SEO audit process work?
Every audit follows the same rigorous methodology. No shortcuts. No automated-report-and-invoice. We do the work manually, verify every finding, and prioritise by commercial impact.
Technical crawl and analysis
We run a full technical crawl using Screaming Frog, Ahrefs, and Google Search Console. Every URL is checked for crawlability, indexation status, Core Web Vitals, schema errors, redirect chains, and orphaned pages. You get a complete picture of your site's technical health.
Content and keyword audit
We analyse every page for keyword targeting, content quality, and search intent alignment. We identify cannibalisation, thin content, and the topics your competitors rank for that you don't. Every gap is quantified by search volume and difficulty.
Backlink and authority analysis
We audit your backlink profile against your top competitors. Domain rating, referring domain quality, anchor text distribution, and toxic link identification. You see exactly where you stand and what it takes to close the gap.
AI visibility assessment
We check your brand's presence across five AI platforms: ChatGPT, Gemini, Perplexity, Copilot, and Claude. Most brands have zero AI citations. We show you where you stand and what signals need to change.
Prioritised roadmap delivery
Every finding is scored by impact, effort, and commercial value. You get a prioritised roadmap — not a 200-page PDF that nobody reads. Quick wins first, strategic investments second. Every recommendation is tied to a measurable outcome.
Why choose Wolfstone Digital for your SEO audit?
There are hundreds of agencies offering SEO audits. Most run an automated tool, export a PDF, and send you an invoice. We do something different.
We've audited ourselves — and proved it works
We built our own international finance brand from zero to DR 67. We've run the same audit methodology on our own site hundreds of times. We know what works because we've tested it on our own revenue, not just our clients'.
1,621 AI citations across five LLMs. 16.2K+ backlinks. 2.4K+ referring domains. 30K+ monthly visitors. These aren't projections. They're results from applying the same audit process we use for clients.
Do you include AI search in your audits?
Yes. Every audit includes an AI visibility assessment across ChatGPT, Gemini, Perplexity, Copilot, and Claude. Most agencies don't audit AI search because they don't understand it. We do — because we've achieved 1,621 AI citations on our own brand.
What tools do you use for SEO audits?
We use Screaming Frog for technical crawling, Ahrefs for backlink and keyword analysis, Google Search Console for indexation data, PageSpeed Insights for Core Web Vitals, and our own proprietary AI Visibility Audit tool for LLM citation analysis. Every finding is manually verified — we don't just export an automated report.
What are the most common issues found in SEO audits?
After auditing hundreds of websites across enterprise, regulated, and B2B sectors, these are the issues we find most often:
Broken internal linking
Orphaned pages, redirect chains, and crawl budget waste. This is the single most common technical issue and often the fastest to fix.
Missing or duplicate schema markup
Structured data errors that prevent rich results and reduce AI citation potential.
Content cannibalisation
Multiple pages competing for the same keyword, splitting authority and rankings.
Thin or outdated content
Pages with fewer than 300 words, outdated statistics, or content that doesn't match current search intent.
Toxic backlinks
Low-quality or spammy links dragging down domain authority. Often inherited from previous SEO work.
Zero AI visibility
Most brands have no AI citations at all. They're invisible to ChatGPT, Gemini, and Perplexity.
Core Web Vitals failures
Slow LCP, poor CLS, and high INP scores that directly affect rankings and user experience.
Missing competitor intelligence
No benchmarking against the sites that actually rank for target keywords.
Which type of SEO audit do you need?
Every audit we deliver is comprehensive. But depending on your situation, the emphasis changes.
Technical SEO audit
Full crawl analysis — indexation, site speed, Core Web Vitals, schema, architecture, and mobile performance.
Best for: Sites with declining traffic or known technical debt
Content & keyword audit
Content gap analysis, cannibalisation checks, keyword opportunity mapping, and search intent alignment.
Best for: Sites with stale content or poor keyword targeting
Backlink audit
Domain authority assessment, toxic link identification, competitor backlink gap analysis, and anchor text review.
Best for: Sites with penalty risk or weak authority
AI visibility audit
Brand citation analysis across ChatGPT, Gemini, Perplexity, Copilot, and Claude. Structured data readiness check.
Best for: Brands invisible in AI search results
Enterprise SEO audit
All four audit types combined into a single comprehensive assessment with prioritised roadmap.
Best for: Enterprise and regulated brands needing a full picture
What results can an SEO audit deliver?
An audit is the starting point, not the finish line. But the right audit identifies opportunities that directly translate to revenue. Our own international finance brand — competing against companies with nine-figure marketing budgets — is proof of what happens when you audit properly and execute on the findings:
Domain rating
Monthly visitors
AI citations
Clients attracted
The gap between where your site is now and where it could be is measurable. An audit quantifies that gap. Execution closes it.
How much does an SEO audit cost?
Audit pricing depends on the size of your site, the complexity of your industry, and the depth of analysis required. We work with three engagement models:
Standalone audit
One-off comprehensive audit with prioritised roadmap and debrief. Pricing depends on site size and scope.
Audit + implementation
Audit followed by hands-on execution of the roadmap — technical fixes, content production, link building, and GEO optimisation.
Ongoing retainer
Quarterly re-audits as part of a managed SEO engagement. Continuous monitoring and optimisation.
Every engagement starts with a free initial audit. We show you the opportunity before you commit to anything.
Services that work alongside SEO audits
SEO
Enterprise SEO strategy and execution — technical optimisation, keyword targeting, and AI-ready search.
Learn moreGEO
Generative engine optimisation. Get your brand cited by ChatGPT, Gemini, and Perplexity.
Learn moreLink building
Premium backlink acquisition from high-authority domains. No PBNs, no risk.
Learn moreFrequently asked questions
What is included in an SEO audit?
How long does an SEO audit take?
How much does an SEO audit cost in the UK?
Do I need an SEO audit?
What happens after the audit?
Do your audits cover AI search visibility?
Managed SEO
Ongoing monthly retainer — strategy, execution, and reporting with no project fees.
Learn moreSEO
Our full SEO offering — technical, on-page, off-page, and AI-ready search strategy.
Learn moreAI search visibility
GEO and LLM brand exposure — get your brand cited by ChatGPT, Gemini, Perplexity & Claude.
Learn moreReady to find out what your site is missing?
Get a free audit showing your current search visibility, technical health, and the opportunities your competitors are exploiting. No commitment, no pressure — just data.