Free tool

AI visibility checker.

77% of ChatGPT users treat it as a search engine. Check whether ChatGPT, Gemini and Claude mention, cite, or recommend your brand.

How it works

What we check

Citation presence

Is your brand being mentioned and cited by major AI models?

Information accuracy

Is the AI providing correct information about your brand?

Recommendation rate

Are LLMs recommending your brand when users ask for options?

Competitive position

How does your AI visibility compare to competitors?

What we analyse

ChatGPT

OpenAI's flagship model - the most widely used AI assistant.

Gemini

Google's AI - integrated into Search, Android, and Workspace.

Claude

Anthropic's AI - known for nuanced, detailed responses.

How it works

01

Enter your brand

Tell us your brand name and website.

02

We query the top AI assistants

We run real-time queries against ChatGPT, Gemini, and Claude.

03

Get your score

See how each platform treats your brand - cited, recommended, mentioned, or absent.

Why AI visibility matters

AI-powered search is replacing the traditional search results page. When someone asks ChatGPT, Gemini, or Perplexity for a recommendation, they receive a single, curated answer. There is no page two. There are no ten blue links. Your brand is either cited or it is invisible.

The shift is accelerating faster than most businesses realise. Over 60% of Google searches now trigger AI Overviews. ChatGPT has surpassed 900 million weekly users. Perplexity is becoming the default research tool for an increasingly influential audience. The brands that appear in these AI-generated answers are capturing attention, trust, and traffic at the expense of everyone else.

Traditional SEO is no longer sufficient. Ranking on Google does not guarantee that AI platforms will cite your brand. LLMs use different crawlers, different content signals, and different authority metrics. Optimising for AI search requires a distinct discipline: generative engine optimisation (GEO).

This free tool gives you a starting point. Run your brand through the AI visibility checker and see exactly how ChatGPT, Gemini, and Claude treat your brand today. The results often surprise even experienced marketers.

What your score means

Your AI visibility score runs from 0 to 100, blended across ChatGPT, Gemini and Claude. Here is how to read it.

Score Rating What it means
80–100 Dominant AI assistants consistently name and recommend you in your category. Defend the position.
60–79 Strong You appear often and are sometimes recommended, but not yet the default answer.
40–59 Moderate You show up in some answers but are rarely recommended — real room to grow.
20–39 Weak AI rarely mentions you when people ask about your category.
0–19 Invisible AI assistants are not aware of or recommending your brand. Competitors own the answer.

How to improve your AI visibility

AI assistants cite the brands with authority, structure and third-party validation. The levers that move your score:

  • 01Earn third-party citations. AI engines trust Reddit, review sites and the press far more than your own pages — get referenced where they look.
  • 02Answer category questions directly. Publish structured, up-to-date content that resolves the exact questions people ask AI.
  • 03Build topical authority. Clusters of related pages beat one-off articles — AI cites the source that covers a topic in depth.
  • 04Add structured data & keep it fresh. Schema, comparison tables and recent update dates all lift AI coverage.
Explore our GEO services →
FAQ

Frequently asked questions

What is an AI visibility checker?
An AI visibility checker tests whether AI assistants mention, cite or recommend your brand when people ask them questions in your category. Ours queries ChatGPT, Gemini and Claude in real time and scores how visible your brand is across all three.
Is the AI visibility checker free?
Yes. You can run free checks each day with no signup to see your score and platform breakdown. Unlock the full report — strengths, gaps and prioritised recommendations, plus a PDF copy emailed to you — by entering your details.
Which AI platforms does it check?
It runs live queries against ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic) — the three most widely used AI assistants, and the engines increasingly answering questions that used to go to a search box.
How is the AI visibility score calculated?
For each platform we run a set of category questions and classify whether your brand is cited as a source, recommended, merely mentioned, or absent. Those signals combine into a 0–100 score per platform and an overall score, lightly weighted by your domain authority.
How do I improve my AI visibility?
Get cited by the third-party sources AI engines trust, publish structured and up-to-date content that directly answers category questions, build topical authority with content clusters, and earn brand mentions across the web. This is the discipline of generative engine optimisation (GEO).
Why does my brand appear on one AI platform but not another?
Each engine has different training data, citation behaviour and freshness, so visibility can vary dramatically between ChatGPT, Gemini and Claude. That is why we check all three rather than optimising for a single engine.

Want to improve your AI visibility?

See how we helped our own brand become the most AI-cited independent source. The same methodology is available for your brand.

Get in touch Free AI audit