Free · AI Visibility Checker

Does ChatGPT recommend you, or your competitor?

One live check against ChatGPT, Gemini and Claude. See the answers they give when someone asks for a business like yours, and what to fix first.

Three questions · results in under a minute · no card details

Live checks against ChatGPT, Gemini and Claude

Built by the team behind the most-cited site in the UK trading niche.

Example AI visibility report: an overall score of 61 out of 100 in the Strong band, with mention rate, citations, domain rating and check date, and a worst-first list of test questions showing one the brand was not found for at all.
Example report for a sample brand. Yours is built from live queries against your own name.

There is no page two any more

AI gives one answer, not ten blue links. Your brand is either in it, or it is invisible.

When someone asks ChatGPT for an accountant, a supplier or an agency, they get a short list and a recommendation. Not a page of options to work through. If you are not on that list you were never in the running, and nothing tells you the conversation happened.

Ten blue links, page one of many One answer, one recommendation

And you cannot see it happening

There is no impression, no click, no referrer and no line in Analytics when an AI recommends someone else. Your rankings can look healthy while the answer sitting above them names a competitor.

Nearly half
of commercial Google searches now trigger an AI Overview. BrightEdge, 2026
900 million
people use ChatGPT every week. OpenAI, Feb 2026
77%
of ChatGPT users treat it as a search engine. Adobe survey, 2025

This is what invisible sounds like

Ask any of the three engines a category question and you get hedging, a couple of large names, and an admission that it does not know the smaller players.

Question: Who's a good digital marketing agency in Suffolk?
ChatGPT answered: A few agencies come up for Suffolk-based digital marketing, though I don't have detailed, up-to-date information on most smaller independent providers. My knowledge here depends heavily on how well each brand is documented across the web.

Illustrative example, not a live query

Free, and you will have your score in under a minute.

Everything the report tells you

Every check runs live at the moment you ask, not against a stored index. Three engines scored separately, the answers they actually gave, and a ranked list of what to fix.

  • Report panel scoring ChatGPT 64, Google Gemini 72 and Claude 48 out of 100, each with a note on how often the brand was found.

    A separate score for every engine

    ChatGPT, Gemini and Claude are scored independently. Being strong on one and invisible on another is the normal result, and an average would hide it.

  • Report panel listing the test questions put to each engine, with outcomes such as cited as source, recommended, mentioned or not found.

    The answers, quoted back to you

    Not a number you have to take on faith. You see the exact questions we put to each engine, and whether it cited you, recommended you, mentioned you, or returned nothing at all.

  • Report panel showing a prioritised action plan with numbered recommendations marked high and medium priority.

    What to fix, in order

    Ranked by impact and tied to the gap that produced it, so you start with the query no engine could answer rather than a list of everything.

Panels shown are from an example report for a sample brand.

We grade AI visibility because we've won it

The team behind this checker built theInvestorsCentre.co.uk, our own trading comparison site, into the most-cited source in the UK trading niche. Same methods, our own money on the line first.

48.7%
of tracked AI answers in its niche cite the site, across 21,483 AI chats in 30 days.
more AI citations than Forbes in the same niche.
£1.5m
annual revenue, built with £0 ever spent on ads.
"900+ new clients through a single campaign angle nobody else had identified."
Head of Partnerships, major UK investment platform
Read the full case study

How to use the AI Visibility Checker

Three steps, about a minute of your time.

  1. Answer three quick questions

    Your company name, your website if you have one, and where to send the PDF. Nothing else.

  2. We query ChatGPT, Gemini and Claude live

    We generate test questions from your business context and put them to all three engines in real time. Takes 20 to 40 seconds.

  3. Read the full report, keep the PDF

    Your score, the platform-by-platform breakdown, strengths, gaps and a prioritised action plan, on screen immediately and emailed as a PDF.

Three questions · results in under a minute

Which AI platforms do we check?

Three engines, queried live. Each has its own training data and citation behaviour, so visibility often differs sharply between them.

  • ChatGPT

    OpenAI's flagship model - the most widely used AI assistant.

  • Gemini

    Google's AI - integrated into Search, Android, and Workspace.

  • Claude

    Anthropic's AI - known for nuanced, detailed responses.

What your score means

Your AI visibility score runs from 0 to 100, blended across ChatGPT, Gemini and Claude. Here is how to read it.

AI visibility score bands, each with a red, amber or green grade
Score Grade Rating What it means
80–100 Strong green Dominant AI assistants consistently name and recommend you in your category. Defend the position.
60–79 Green Strong You appear often and are sometimes recommended, but not yet the default answer.
40–59 Amber Moderate You show up in some answers but are rarely recommended, with real room to grow.
20–39 Orange Weak AI rarely mentions you when people ask about your category.
0–19 Red Invisible AI assistants are not aware of or recommending your brand. Competitors own the answer.

How to improve your AI visibility

AI assistants cite the brands with authority, structure and third-party validation. The levers that move your score:

  1. Earn third-party citations. AI engines trust Reddit, review sites and the press far more than your own pages, so get referenced where they look.
  2. Answer category questions directly. Publish structured, up-to-date content that resolves the exact questions people ask AI.
  3. Build topical authority. Clusters of related pages beat one-off articles, and AI cites the source that covers a topic in depth.
  4. Add structured data and keep it fresh. Schema, comparison tables and recent update dates all lift AI coverage.
FAQ

Frequently asked questions

What is an AI visibility checker?
An AI visibility checker tests whether AI assistants mention, cite or recommend your brand when people ask them questions in your category. Ours queries ChatGPT, Gemini and Claude in real time and scores how visible your brand is across all three.
Is the AI visibility checker free?
Yes, completely. Answer three quick questions (your company, your website if you have one, and where to send the PDF) and the full report appears on screen straight away: score, per-engine breakdown, the answers each engine gave, and a prioritised action plan. No account, no card details, and a limited number of free checks per day.
Which AI platforms does it check?
It runs live queries against ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic), the three most widely used AI assistants, and the engines increasingly answering questions that used to go to a search box.
How is the AI visibility score calculated?
For each platform we run a set of category questions and classify whether your brand is cited as a source, recommended, merely mentioned, or absent. Those signals combine into a 0–100 score per platform and an overall score, lightly weighted by your domain authority.
How do I improve my AI visibility?
Get cited by the third-party sources AI engines trust, publish structured and up-to-date content that directly answers category questions, build topical authority with content clusters, and earn brand mentions across the web. This is the discipline of generative engine optimisation (GEO).
Why does my brand appear on one AI platform but not another?
Each engine has different training data, citation behaviour and freshness, so visibility can vary dramatically between ChatGPT, Gemini and Claude. That is why we check all three rather than optimising for a single engine.

Find out where you actually stand

Three questions, one live check against all three engines, and the full report on screen straight away with a PDF copy by email.

And if your score comes back strong, the report will say so. We don't manufacture a problem to sell you a fix.

No card details. Or talk to us about GEO