Insights and analysis.
AI search, GEO, LLM brand exposure, and digital marketing - from the team behind the most AI-cited independent finance source.
How to Do SEO Yourself: The Honest Beginner's Playbook
You can do most of your own SEO. Not all of it, and not overnight. Here is the same process we run for paying clients, written for the version of you that wants to build it yourself first, and know exactly when to stop.
Read article AI Search & GEOHow to Get Your Business Recommended by ChatGPT
There is no number-one position to win inside ChatGPT. There is a repeatable way to become one of the businesses it can find, verify and put on a buyer's shortlist. Here is the process, and the crawler detail most guides get wrong.
Read article SEO FundamentalsHow much does SEO cost in the UK? Real 2026 price benchmarks
Most UK agencies hide their pricing behind a contact form. Here are the real monthly ranges by business size, service and provider, each backed by a named source, plus our own audit price in public.
Read article AI Search & GEOWhat Is Generative Engine Optimisation (GEO)? The Plain-English Guide
GEO is the practice of getting your content cited inside AI answers - ChatGPT, Google AI Overviews, Perplexity, Gemini. What it is, how it differs from SEO, how AI actually picks sources, and which parts are hype.
Read article SEO FundamentalsWhat Is SEO? The 2026 Guide (Written for Humans)
SEO in plain English: what it is, how search engines and AI actually pick results, the three pillars, and - honestly - whether it's still worth doing in 2026.
Read article AI Search & GEOB2B AI Referral Traffic: The Highest-Intent Lead Channel Nobody Is Building For
When ChatGPT, Perplexity or Gemini recommends your business by name, the buyer arrives almost as warm as a personal referral - and it now converts higher than any other channel. Here's the 2026 data.
Read article AI Search & GEOYour pricing page might not exist to AI.
Most AI crawlers don't run JavaScript, so content rendered client-side can be completely invisible to ChatGPT, Perplexity and Claude. Here's the evidence, and the fix.
Read article AI Search & GEOKeyword density is dead. Entity authority won.
AI engines shatter one question into a fan of sub-questions and cite the brand that answers the most. Coverage and entity authority now beat single-page keyword targeting.
Read article SEO & Link BuildingHow to Check if a Backlink Is Indexed by Google
A backlink only passes value if the page it sits on is in Google's index, and a live page is not the same as an indexed one. Here are four ways to check, from a quick site: search to a definitive Search Console check.
Read article SEO & Link BuildingDofollow vs Nofollow Links: What's the Difference?
Dofollow links pass ranking value; nofollow, sponsored and ugc links do not. Here is the difference in plain terms, and whether nofollow links still help your SEO.
Read article SEO & Link BuildingHow to Verify a Guest Post Backlink (Present, Dofollow and Indexed)
A guest post link only counts if it is present, dofollow, on an indexed page and not diluted. Here is how to check all five signals by hand, and confirm them in one click.
Read article SEO & Link BuildingWe Spent a Day Testing Free Backlink Opportunities. Here's What Actually Works. (Part 1)
We tested every free backlink opportunity we could find in a single day - with real Ahrefs data and live link inspections. Here's what passed link equity and what didn't.
Read article AI Search & GEOHow We Got 1,600+ AI Citations - What We Learned Building for GEO Before It Had a Name
We built a DR 67 site with 1,600+ AI citations before GEO had a name. Here's what we learned and how Wolfstone Digital was born.
Read articleGEO vs SEO: what's the difference?
How to get cited by AI
What is LLM brand exposure?
Want to see how AI search works in practice? Try our free AI visibility audit.