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AI search, GEO, LLM brand exposure, and digital marketing, from the team behind the most AI-cited independent finance source.
19 articles
SEO Fundamentals How to choose an SEO agency: the questions that separate the good ones from the rest Five questions sort most agencies out quickly: case studies you can check, whether they rank for their own trade, what is really in the price, how much of your fee builds authority, and what happens in the first 90 days. 24 Sept 2026 · 7 min read 
Web design How much does a website cost in the UK? Honest 2026 prices For most sites we budget around £3,000, give or take a thousand, and about two weeks. Quotes run from a few hundred to forty thousand. Here is what actually moves the number, and what the top of that range really buys you. 5 Sept 2026 · 9 min read 
Web design What is SEO web design? SEO web design means building a site search engines and AI models can read from day one, rather than bolting it on afterwards. What that involves, the four checks we run before launch, and the mistakes that cost the most. 5 Sept 2026 · 8 min read 
Client guides How to Add a Manager to Google Business Profile: A Step-by-Step Guide Add a manager to Google Business Profile in six steps, with a screenshot of every click, a short video, and a straight answer on why your agency should never be an owner. 1 Sept 2026 · 5 min read 
Client guides How to Give Access to Google Analytics (GA4): A Step-by-Step Guide Add a user to Google Analytics in under two minutes. Six steps with a screenshot of every click, a short video, and a plain English guide to what each GA4 role can actually do. 1 Sept 2026 · 5 min read 
Client guides How to Give Access to Google Search Console: A Step-by-Step Guide Add a user to Google Search Console in five steps, with a screenshot of every click, a short video, and a plain English comparison of Owner, Full and Restricted permissions. 1 Sept 2026 · 5 min read 
SEO Fundamentals How to Do SEO Yourself: The Honest Beginner's Playbook You can do most of your own SEO. Not all of it, and not overnight. Here is the same process we run for paying clients, written for the version of you that wants to build it yourself first, and know exactly when to stop. 31 Jul 2026 · 9 min read 
AI Search & GEO How to Get Your Business Recommended by ChatGPT There is no number-one position to win inside ChatGPT. There is a repeatable way to become one of the businesses it can find, verify and put on a buyer's shortlist. Here is the process, and the crawler detail most guides get wrong. 31 Jul 2026 · 15 min read 
SEO Fundamentals How much does SEO cost in the UK? Real 2026 price benchmarks Most UK agencies hide their pricing behind a contact form. Here are the real monthly ranges by business size, service and provider, each backed by a named source, and why our own audit is free. 31 Jul 2026 · 10 min read 
AI Search & GEO What Is Generative Engine Optimisation (GEO)? The Plain-English Guide GEO is the practice of getting your content cited inside AI answers - ChatGPT, Google AI Overviews, Perplexity, Gemini. What it is, how it differs from SEO, how AI actually picks sources, and which parts are hype. 17 Jul 2026 · 11 min read 
SEO Fundamentals What Is SEO? The 2026 Guide (Written for Humans) SEO in plain English: what it is, how search engines and AI actually pick results, the three pillars, and - honestly - whether it's still worth doing in 2026. 17 Jul 2026 · 10 min read 
AI Search & GEO B2B AI Referral Traffic: The Highest-Intent Lead Channel Nobody Is Building For When ChatGPT, Perplexity or Gemini recommends your business by name, the buyer arrives almost as warm as a personal referral - and it now converts higher than any other channel. Here's the 2026 data. 3 Jul 2026 · 6 min read 
AI Search & GEO Your pricing page might not exist to AI. Most AI crawlers don't run JavaScript, so content rendered client-side can be completely invisible to ChatGPT, Perplexity and Claude. Here's the evidence, and the fix. 29 Jun 2026 · 7 min read 
AI Search & GEO Keyword density is dead. Entity authority won. AI engines shatter one question into a fan of sub-questions and cite the brand that answers the most. Coverage and entity authority now beat single-page keyword targeting. 29 Jun 2026 · 7 min read 
SEO & Link Building How to Check if a Backlink Is Indexed by Google A backlink only passes value if the page it sits on is in Google's index, and a live page is not the same as an indexed one. Here are four ways to check, from a quick site: search to a definitive Search Console check. 27 Jun 2026 · 7 min read 
SEO & Link Building Dofollow vs Nofollow Links: What's the Difference? Dofollow links pass ranking value; nofollow, sponsored and ugc links do not. Here is the difference in plain terms, and whether nofollow links still help your SEO. 13 Jun 2026 · 9 min read 
SEO & Link Building How to Verify a Guest Post Backlink (Present, Dofollow and Indexed) A guest post link only counts if it is present, dofollow, on an indexed page and not diluted. Here is how to check all five signals by hand, and confirm them in one click. 13 Jun 2026 · 8 min read We tested every free backlink opportunity we could find in a single day - with real Ahrefs SEO & Link Building We Spent a Day Testing Free Backlink Opportunities. Here's What Actually Works. (Part 1) We tested every free backlink opportunity we could find in a single day - with real Ahrefs data and live link inspections. Here's what passed link equity and what didn't. 7 Apr 2026 · 7 min read We built a DR 67 site with 1,600+ AI citations before GEO had a name. Here's what we learn AI Search & GEO How We Got 1,600+ AI Citations - What We Learned Building for GEO Before It Had a Name We built a DR 67 site with 1,600+ AI citations before GEO had a name. Here's what we learned and how Wolfstone Digital was born. 4 Apr 2026 · 6 min read Next step
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