We built a UK trading and broker comparison site from a WhatsApp group into a £1.5m-a-year business with zero paid ads. Today AI engines cite it more than any other source in UK trading, including Forbes and the biggest names in finance publishing. Now we do it for brands like IG, Pepperstone, eToro and Spreadex.
★ 4.9 on Google · Operators, not advisors · The audit comes first, the sales pitch doesn't
21,483 real AI conversations about UK trading, tracked over 30 days across ChatGPT, Gemini, Perplexity, Copilot and Google's AI results. One source gets cited more than anything else on the internet:
| Source cited by AI | % of AI chats | Citations |
|---|---|---|
| theinvestorscentre.co.uk (ours) | 48.7% | 20,722 |
| ig.com | 24.0% | 7,923 |
| forexbrokers.com | 15.9% | 4,927 |
| reddit.com | 11.6% | 2,806 |
| forbes.com | 10.1% | 2,715 |
The same playbook we run for clients, proven on our own business first.
We started where most brands are: paying an agency for reports that changed nothing. We let them go, took everything in-house, and learned the market from the inside.
Off Squarespace, onto a WordPress build engineered for search: structure, speed, schema, crawlability. The foundation Google and AI crawlers actually reward.
A real-money testing programme across 50+ platforms with £250k+ deployed, monthly re-tests, named authors from FCA-regulated backgrounds. The best E-E-A-T in the game, because none of it is faked.
Targeted link building: local press, relevant finance publications, high-tier nationals. Earned organically, no farms, no shortcuts.
Industry-leading rankings across the UK finance niche, holding page one for the market's most valuable searches, from a site of just 263 pages.
The most-cited source in AI answers about UK trading, ahead of IG's own site and six times ahead of Forbes. All of it converting.
Three friends, day jobs, a WhatsApp group and a frustration: online investing advice written by people who had never placed a trade. Eighteen months with no end in sight, then the compounding kicked in.
Three years on: £1.5m annual revenue, a £3m valuation, an office, a team, and independent press coverage. All on organic visibility.
Read the press feature →
"Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand."
"900+ new clients through a single campaign angle nobody else had identified. They don't just execute, they find opportunities you didn't know existed."
"They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what actually moves the needle commercially."
Get your free AI visibility audit: your brand's citation score across ChatGPT, Gemini, Perplexity, Copilot and Claude, before we ever send a proposal.
Free, takes minutes, no obligation. You keep the audit either way.
