Adam co-founded Wolfstone Digital, where he leads sales and marketing strategy and oversees client projects day to day. He learned SEO in personal finance, one of the most competitive niches online, which is where you really learn the fine line between what Google rewards and what it overlooks. He was central to building The Investors Centre into one of the UK's leading financial literacy platforms. He has no marketing degree: his skills come from graft and trial and error across his own brands, which is rather the point.
“I do this because I love business and problem-solving. SEO isn't the 80:20 rule, it's a game of 100 x 1%, and it only takes one to derail a brand. Solve the puzzle and our clients grow. Win, win.”
Areas of expertise
- On-page SEO
- Entity SEO
- Technical SEO
- Content writing
- Link building
- Site authority
- Sales funnels
As featured in
Articles by Adam Woodhead
B2B AI Referral Traffic: The Highest-Intent Lead Channel Nobody Is Building For
When ChatGPT, Perplexity or Gemini recommends your business by name, the buyer arrives almost as warm as a personal referral - and it now converts higher than any other channel. Here's the 2026 data.
AI Search & GEOYour pricing page might not exist to AI.
Most AI crawlers don't run JavaScript, so content rendered client-side can be completely invisible to ChatGPT, Perplexity and Claude. Here's the evidence, and the fix.
AI Search & GEOKeyword density is dead. Entity authority won.
AI engines shatter one question into a fan of sub-questions and cite the brand that answers the most. Coverage and entity authority now beat single-page keyword targeting.
SEO & Link BuildingHow to Check if a Backlink Is Indexed by Google
A backlink only passes value if the page it sits on is in Google's index, and a live page is not the same as an indexed one. Here are four ways to check, from a quick site: search to a definitive Search Console check.
SEO & Link BuildingDofollow vs Nofollow Links: What's the Difference?
Dofollow links pass ranking value; nofollow, sponsored and ugc links do not. Here is the difference in plain terms, and whether nofollow links still help your SEO.
SEO & Link BuildingHow to Verify a Guest Post Backlink (Present, Dofollow and Indexed)
A guest post link only counts if it is present, dofollow, on an indexed page and not diluted. Here is how to check all five signals by hand, and confirm them in one click.
SEO & Link BuildingWe Spent a Day Testing Free Backlink Opportunities. Here's What Actually Works. (Part 1)
We tested every free backlink opportunity we could find in a single day - with real Ahrefs data and live link inspections. Here's what passed link equity and what didn't.
GEO & AI SearchHow We Got 1,600+ AI Citations - What We Learned Building for GEO Before It Had a Name
We built a DR 67 site with 1,600+ AI citations before GEO had a name. Here's what we learned and how Wolfstone Digital was born.
Local SEOSEO Suffolk
Suffolk SEO agency covering Ipswich, Bury St Edmunds, Felixstowe and Lowestoft. Local market data, sector specialisms, AI search visibility.
Local SEOSEO Bury St Edmunds
Bury St Edmunds SEO agency for West Suffolk's F&B, legal, retail and professional services. Local market data plus AI visibility.
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