Adam Woodhead

Five questions sort most agencies out quickly: case studies you can check, whether they rank for their own trade, what is really in the price, how much of your fee builds authority, and what happens in the first 90 days.

For most sites we budget around £3,000, give or take a thousand, and about two weeks. Quotes run from a few hundred to forty thousand. Here is what actually moves the number, and what the top of that range really buys you.

SEO web design means building a site search engines and AI models can read from day one, rather than bolting it on afterwards. What that involves, the four checks we run before launch, and the mistakes that cost the most.

You can do most of your own SEO. Not all of it, and not overnight. Here is the same process we run for paying clients, written for the version of you that wants to build it yourself first, and know exactly when to stop.

There is no number-one position to win inside ChatGPT. There is a repeatable way to become one of the businesses it can find, verify and put on a buyer's shortlist. Here is the process, and the crawler detail most guides get wrong.

Most UK agencies hide their pricing behind a contact form. Here are the real monthly ranges by business size, service and provider, each backed by a named source, and why our own audit is free.

GEO is the practice of getting your content cited inside AI answers - ChatGPT, Google AI Overviews, Perplexity, Gemini. What it is, how it differs from SEO, how AI actually picks sources, and which parts are hype.

SEO in plain English: what it is, how search engines and AI actually pick results, the three pillars, and - honestly - whether it's still worth doing in 2026.

When ChatGPT, Perplexity or Gemini recommends your business by name, the buyer arrives almost as warm as a personal referral - and it now converts higher than any other channel. Here's the 2026 data.

Most AI crawlers don't run JavaScript, so content rendered client-side can be completely invisible to ChatGPT, Perplexity and Claude. Here's the evidence, and the fix.

AI engines shatter one question into a fan of sub-questions and cite the brand that answers the most. Coverage and entity authority now beat single-page keyword targeting.

A backlink only passes value if the page it sits on is in Google's index, and a live page is not the same as an indexed one. Here are four ways to check, from a quick site: search to a definitive Search Console check.

Dofollow links pass ranking value; nofollow, sponsored and ugc links do not. Here is the difference in plain terms, and whether nofollow links still help your SEO.

A guest post link only counts if it is present, dofollow, on an indexed page and not diluted. Here is how to check all five signals by hand, and confirm them in one click.

We tested every free backlink opportunity we could find in a single day - with real Ahrefs data and live link inspections. Here's what passed link equity and what didn't.

We built a DR 67 site with 1,600+ AI citations before GEO had a name. Here's what we learned and how Wolfstone Digital was born.

Suffolk SEO agency covering Ipswich, Bury St Edmunds, Felixstowe and Lowestoft. Local market data, sector specialisms, AI search visibility.