Wolfstone gets brands found through search, AI, content and digital PR. Gareth connects that visibility to clear positioning, conversion-focused web journeys and lead capture that produces commercially useful action. He spent more than a decade selling before he built funnels, websites and AI-search programmes, which is why his work starts with what buyers actually ask rather than what a dashboard reports.
“The job is not to add more marketing. It is to find the part stopping the rest from working.”
Working directly with buyers, hearing the questions they actually ask and the reasons apparently interested people still say no.
Strategy, build and lead capture, rather than one stage handed over to someone else halfway through.
Search, AI visibility, web and conversion, shipped and measured across each.
Add a manager to Google Business Profile in six steps, with a screenshot of every click, a short video, and a straight answer on why your agency should never be an owner.
Client guides How to Give Access to Google Analytics (GA4): A Step-by-Step GuideAdd a user to Google Analytics in under two minutes. Six steps with a screenshot of every click, a short video, and a plain English guide to what each GA4 role can actually do.
Client guides How to Give Access to Google Search Console: A Step-by-Step GuideAdd a user to Google Search Console in five steps, with a screenshot of every click, a short video, and a plain English comparison of Owner, Full and Restricted permissions.
A business can rank without generating enquiries. Earn coverage without earning trust. Attract clicks with a promise the website never continues. My role is to connect the handovers.
SEO · AI search · Digital PR
Put the brand in the searches, answers and conversations that shape the shortlist.
Content · Authority · Proof
Give buyers and AI systems a clear reason to believe the brand deserves to be chosen.
Positioning · Web journeys · Offers
Carry the same promise from first impression to the page where a decision gets made.
Conversion · Tools · Automation
Turn interest into a measurable enquiry, then make sure the opportunity reaches the right place.
I sit across disciplines. That matters because customers do not experience an SEO strategy, a press campaign and a website as separate deliverables. They experience one business.
I connect citation work to the next commercial step: a page, tool or offer that gives newly visible buyers somewhere useful to go.
I bring customer intent and sales context into keyword decisions, so the strategy attracts problems the business can profitably solve.
I help turn expertise into angles buyers recognise, journalists can use and AI systems can extract and attribute.
I shape the message, journey, lead capture and follow-up around how customers actually evaluate and buy.
Different channels. The same operating principle: understand the buyer, build the route and measure what changed.
ICP-led creative replaced a weaker campaign angle with the outcome the audience actually wanted. Spend did not need to rise for performance to move.
I defined the ICP and offer, built the Next.js site, then created the SEO, GEO and programmatic content plan. One article earned a ChatGPT citation inside the first month.
A focused landing page, offer journey and CRM integration gave organic social traffic a destination, and the business a way to capture and follow up demand.
I built an AI-powered SEO and GEO audit tool that pulls live DataForSEO data, gives immediate findings and delivers the full report by email. It turns expertise into value before asking for a sales conversation, the same principle behind Wolfstone’s free diagnostic tools.
See how the audit tool was builtBefore building funnels, websites and AI-search programmes, I spent more than a decade selling. That meant hearing the questions buyers actually ask, and the reasons apparently interested people still say no.
Search data shows what people type. Analytics shows what they do. Sales conversations explain what they mean. I use all three.
“If sales keeps hearing the same objection, marketing should answer it first.”
Next step
Start with the free AI visibility check. See whether buyers can find you in the first place, then Gareth can work out what should happen next.
